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Fans angling for rare whiskey … at $4,000 a bottle

Joseph J. Magliocco

Bottles of Michter’s Celebration Sour Mash Whiskey come with a hefty price tag: $4,000.

LOUISVILLE, Ky. — A new whiskey created in Kentucky features a blend of age and scarcity that has spiked demand — and its price.

Michter’s produced a scant 273 bottles of its Celebration Sour Mash Whiskey, made from a blend of barrels, some of which are aged up to 30 years — and all of which are spoken for, its top executive said.

“We’ve been turning down orders,” said Michter’s President Joseph J. Magliocco.

Fans are angling to snatch up stocks of the limited-edition whiskey for nearly $4,000 a bottle. Shots won’t come cheap, either, fetching an expected $350 a pop.

Such offerings have become commonplace as US whiskey makers dabble in new flavors. But the latest introduction by Michter’s breaks into a pricing stratosphere that could reverberate across the industry.

The Michter’s product will reach shelves Monday in select stores, restaurants, or bars in such places as New York and Los Angeles.

Source: NY Post

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